Evolutionary Pathways and Effectiveness Assessment of Virtual Reality Visual Communication

Zhao Lu; Azhar Abd Jamil

doi:10.5281/zenodo.14171648

Authors

Zhao Lu University Technology MARA, Malaysia
Azhar Abd Jamil University Technology MARA, Malaysia https://orcid.org/0000-0001-6600-2955

DOI:

https://doi.org/10.5281/zenodo.14171648

Keywords:

Virtual Reality Environments (VRE), Visual communication, User experience

Abstract

This study employs bibliometric analysis to explore publication trends in visual communication tools within Virtual Reality Environments (VRE), using Scopus and Web of Science data and VOS Viewer software for keyword co-occurrence mapping. Findings reveal a shift from 3D modeling to user experience, emotional regulation, and multisensory integration, underscoring VRE's potential to enhance engagement and creativity. Expanding data sources and standardized evaluation frameworks could further improve VRE's applicability in visual communication.

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