The Economic Impact and Business Management of Small-Scale Running Events: A Strategic Approach
DOI:
https://doi.org/10.5281/zenodo.15833702Keywords:
event management, business strategy, local economy, community development, organizersAbstract
This study explores the economic and business dimensions of small-scale running events in regional Greece. Drawing on qualitative data from event organizers, it highlights strategic practices, local collaborations, and economic outcomes that shape the events’ role in regional development. Findings offer a practical model for understanding their contribution to local economies.References
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Copyright (c) 2025 Sofia Gkarane, Zacharias Papanikolaou, Apostolos Goulas, Ilias Tsotsas
This work is licensed under a Creative Commons Attribution 4.0 International License.